SEO, SEM & SERM Management

Search Engine Optimization (SEO)
The process of improving the quality and quantity of the website traffic to a specific website or a web page from search engines. Usually SEO targets unpaid traffic that generates natural or organic results

Why is SEO important?
It can help a website to rank higher in search engines, which can lead to more visibility, traffic and conversions. It can also build trust and credibility within the website audiences, as well as providing valuable insights into user behaviour and preferences. 

At Protegie, we professionally manage 

  • On-Page SEO by optimising content & source code 
  • Off-Page SEO by building website authority & reputation 
  • Technical SEO by maintaining a fast & smooth website viewing 

to ensure your website has a strong and audible presence in a very competitive online environment.  

Search Engine Marketing (SEM)
The process of using paid advertising to give a website higher rankings and visibility in search engine results pages (SERP).

Why is SEM important?
It can help to reach out to target audience, drive traffic and boost conversions. SEM works by leveraging the power of search engines such as Google, Yahoo, and Bing, through paid ads that are relevant to the queries that the audience is already interested in.

At Protegie, we combined 

  • Best SEO practices 
  • Maximises paid search tools like Pay-Per-Click (PPC) 
  • Proven strategies 

To effectively target your audience, generate new customers, which eventually convert to increase in revenue.   

Search Engine Reputation Management (SERM)
The process of actively monitoring and influencing online reputation or a product, brand or website.

Why is SERM important?
It can help to 

  • Rank higher in search engine leading to more visibility, traffic and conversions 
  • Build trust and credibility 
  • Protect brand image from negative feedbacks, reviews or media, and position positive content at the top of SERP 

At Protegie, with years of experience, we have proven solutions in enhancing reputation, monitoring review sites, crisis management, strengthening social media profiles, customer engagement, and many more. We assist our clients to portray a positive image.