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Our Services

Protegie offers a comprehensive range of services which will help your business grow. These services have been proven effective in helping F&B establishments become successful.

Our Services

Market Research

Market Research

Small Data, Big Insights

From the exact psychology of a consumer's stream of consciousness to the finer reasons behind their ordering habits, Protegie effectively collects and analyses the crucial small details of your business to tailor make a successful marketing campaign. Consumer lifestyle report, industry analysis and field observations are parts of our market research efforts.

This in-depth information allows us to plan and target marketing strategies with higher precision.

Public Relations

Public Relations

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet

A successful brand tells a compelling story. However, it only counts if it is being conveyed to the right audience and on the right platforms. Our key contacts in the media industry, which includes SPH and Singapore's top F&B bloggers, will give you the extensive coverage that you deserve.

Effective PR should also mean smooth crisis management. We engage in the front-line by addressing customers’ concerns and attain recovery for our clients as swiftly as possible.

Social Media

Social Media

Let us be your voice.

Social Media marketing is the new buzz-word of the 21st century. At Protegie, we increase your reach organically by working with Key Opinion Leaders and influencers resulting in a robust Word-of-Mouth effect. Leave your Social Media accounts to us while we create meaningful content, manage posting schedules and respond to platform users.

We are confident of seeking the right attention for you!

Strategic Management

Strategic Management

“Without strategy, execution is aimless. Without execution, strategy is useless.” — Morris Chang

Just like in your kitchen, the meticulous minds of Protegie works hard to strategise the right moves for your brand. Protegie continuously improvises as we monitor brand’s business analytics after strategy implementation. We work closely with our clients to understand their needs, sharpen their tools and optimise brand's operations for success to happen.

Advertising & Promotion

Advertising and Promotion

“We need to stop interrupting what people are interested in & be what people are interested in.” – Craig Davis

Protegie's in-house creatives and designers create impactful visuals and catchy copy writings for your advertisement/campaigns, while our media contacts propel the message. With us, you can look forward to maximising your advertisement budget and elevating your brand's awareness level.st like in your kitchen, the meticulous minds of Protegie works hard to strategise the right moves and for your brand. We work closely with our clients to understand their needs, sharpen their tools and optimise the brand's operations for success to happen.

  • Market Research
    Market Research

    Market Research

    Look small, earn big

    The world is obsessed with big data and its powers, but what is often overlooked is small data.

    From the exact psychology behind how a customer thinks, to the finer reasons behind their ordering habits, we provide a team that helps you identify and collect the essential small data about your business to create a successful marketing campaign.

    By observing and gathering as much small data about your market as possible, we can better understand the factors that drive big data: derived analytics of sales, profit margin, costs, inventory and POS figures.

    This information allows us to plan our marketing and promotions strategies with greater precision and reliability. Small data is the secret ingredient in our market research that tells us the habits, psychology, behaviour and preferences of your target customers.

    We firmly believe it is the most important sort of information for the success of our campaigns.

  • Public Relations
    Public Relations

    Public Relations

    “People don’t buy goods and services. They buy relations, stories and magic.” – Seth Godin

    Many successful firms have a powerful and compelling story supported by effective public relations strategies. It’s important to us that we spread your message in the best way, on the right platforms, and to the right audience.We have a good working relationship with the industry’s top F&B influencers. This allows us to provide you with the best opportunities to work with these very influencers based on your target customers.

    Even the best firms may face a brand-threatening crisis. We will minimize the damage with a prompt response that not onlyengages your customers’ concerns, but also strengthens the integrity of your brand. As your personal PR consultants, we will work with you every step of the way to deliver the highest standards of PR.

  • Social Media
    Social Media

    Social Media

    The followers you haven't met yet. We know you’ve heard about social media. But do you understand how to use it?

    If you’re unsure of how to build your restaurant’s online presence or struggling to keep up with the ever-changing features of social media, have no fear -- at Protegie, we take these concerns out of your hands, leaving you to run the business.

    Every business is unique, and we are confident of transforming your businesses’ unique features into actionable social media campaigns. These campaigns will bring in new customers, and convert existing customers into loyal ones. With our help, your business will draw customers in before they’ve seen your store-front, and get them excited for your food before they’ve even seen the menu.

  • Strategic Management
    Strategic Management

    Strategic Management

    Behind every beautiful dish lies the furnace of kitchen heat, hours on your feet, early mornings to the market, and years of practice.

    Just like in your kitchen, our company relies on the hard work of many hands behind the scene. We understand your goals, consider the resources available to you, and work at making the environment your business runs in – both internal and external – conducive for success.

  • Advertising and Promotion
    Advertising and Promotion

    Advertising and Promotion

    You can stop printing flyers.

    Behind every beautiful dish lies the furnace of kitchen heat, hours on your feet, early mornings to the market, and years of practice.

    Just like in your kitchen, our company relies on the hard work of many hands behind the scene. We understand your goals, consider the resources available to you, and work at making the environment your business runs in – both internal and external – conducive for success.