You’ve just closed the month with $100K in revenue. On paper, things look great. But then you check your bank account—barely any growth. You ask yourself, “Where did all the money go?”

There’s a common belief in F&B: premium location equals premium footfall. And for many, that means Orchard Road. But what if we told you that high rent doesn’t guarantee high traffic?

We take a look at how you can attract more customers to your restaurant using sustainable and relevant methods.