Companies have limited resources. It is pertinent to reflect on the processes and the procedures within the organisation as well as external factors that may impact the way a business functions. Market research analyses external variables whereas strategic management reviews the business’s internal structure, evaluates current strategies and ensures that strategies can be implemented as seamlessly as possible.

Our team here at Protegie believes that planning is important for any business to succeed.

Protegie will meticulously analyse your establishment’s consumer journey in its entirety and evaluate what is the best way to optimise your operations and marketing strategies and help lead your business into the right direction.